Character

ABC Asahi Broadcasting official character Ebisu

COLORFUL

2025 / 09 / 20

Created by

Hirochika Horiuchi

As part of a project to completely revamp the brand image of ABC Asahi Broadcasting, he designed the character "Ebishi," which debuted as a new character in 2015, and created the corporate tagline "Wakya ABC."

The setting is also aimed at branding the Nakanoshima area where the company is located, as it is a mysterious aquatic creature that lives in the Dojima River that flows next to the company building.

client: Asahi Broadcasting
agency : dentsu