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BACKGROUND
Although awareness of "part-time jobs" has increased rapidly, there is still a lack of understanding of their unique value. Furthermore, despite the New Year period, there is still the problem of the 103 million barrier, and the labor shortage remains a social issue.
So, we opened a "Chinese restaurant that can't be paid for with money" for a limited time! We created a place where people could experience the part-time job service offered by Mercari Haro, and held an event to help people realize the value of part-time jobs.




DETAIL & EXPERIENCE
Wash dishes. Wear a costume. Hand out tissues. Work as a wait staff member. Become an influencer. etc...
By experiencing a part-time job you enjoy for 10 minutes, you can turn your spare time into delicious meals. We also created a time card that visualizes the amount of time you have worked, and prepared time exchange tickets that visualize the time you have worked like currency.
IMMERSIVE DIRECTION
Just like in a real part-time job, the store manager and senior staff members teach the job, guiding the experience and incorporating immersive elements, the experience is designed to better convey the ease and fun of working through Mercari Haro. Additionally, by providing hidden content based on common experiences that occur during part-time work, the experience is made even more immersive and gives people an opportunity to share the experience with others on social media. (For example, being able to order off the secret menu as staff meal, being able to sample prototype dishes, or having regular customers buy you a drink if you talk to them.)







SPACE DESIGN
The space was created around the theme of local Chinese cuisine, which has been booming in recent years. The retro Showa and Heisei era design created an immersive feeling and made the place look appealing enough to be shared on social media. In addition, the food was produced by the long-established Shibuya restaurant "Choraku," which gave the restaurant a true local Chinese feel in terms of deliciousness and increased the desire to visit.










RESULT
On the first day, six TV stations covered the event. Three of them got about five minutes of coverage. The event was also widely shared on the web and through social media. Combined with the positive response, the event was a huge success, with people waiting up to 90 minutes to get in.

OceLeWaーKus OSERU WORKS
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Kisara (Cover) "Love Me, Love Me, Love Me" MV
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Cover illustration for "Actually Interesting Stories of Classics: 'Classics class? I slept through it!' If you're like me, I want you to read this"
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To you who don't have a title yet.
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Liese Official Campaign
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UNIQLO SHINSAIBASHI UNIQLO Osaka Festival Collaboration
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Hummel x Yuki Nishi and Ryutaro Umeno talk show main visual
ConTaClickG CONTACT US
Please feel free to contact us regarding casting creators, coordinating illustrators, and requests for creative production using characters, IP, and illustrations.