SHIBUYA109 Abeno store reopening main visual

We were in charge of the main visual and show window design for the reopening of the SHIBUYA109 Abeno store (Osaka). It was used in many places, including inside the building, on footbridge signs, in station advertisements, and on shoppers for the renewal campaign.
Client: SHIBUYA109 Entertainment Co., Ltd.

Details:https://x.com/SHIBUYA109ABENO/status/1902178837376725140

I created this with a bright spring-like image. There are many stores aimed at students, and there are pillars inside the building where people can put up their Purikura stickers, so I drew it with the image of students taking Purikura stickers while shopping with their friends. Also, since this is a pop-up venue for idols and anime, the girl is holding a stuffed animal, which is essential for supporting her favorite idols.